About Us

Established in 1992, in Umm Suqeim, by a first-generation expat entrepreneur, we at Pristine Laundry & Dryclean (Al Rowaq Laundry then) are constantly learning, redefining and mastering the art of picking up, cleaning and delivering clothes with finesse and quality. Our aim has always been to become your local launderer providing premium dry cleaning and laundry services to community developments of expat and local populations of Dubai. Our philosophy is deeply entrenched in earning our customers trust and this drives us daily in our promise to be nothing short of the best.Our spirit ensures we extend our personal touch to our customer by providing attention to every minute detail with a very traditionalistic approach.

In 2018, Pristine Laundry & Dryclean shifted to Jumeirah Village Triangle, with our primary focus to provide exemplary customer service within the community and bringing our 25+ years of experience at each and every doorstep.

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Our Vision

Pristine aspires to be one of the leading drycleaners in the Dubai laundry services market. Dubai is a fast-paced city with people busy all around the clock. Pristine values the time, energy and money that people cherish and thereby our vision is to make life easier for people by handling their daily dose of laundry efficiently. This vision accompanied by excellent services has encouraged thousands of customers to trust us with their clothes from the year 1992 onwards.

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Our Mission

Pristine is involved in providing quality services to retail, commercial and industrial clients. The company has witnessed 27 years of the laundry scenario in Dubai and this gives us immense experience even in the tiniest details involved right from the nature of the fabrics, cleaning techniques to be used, expertise required for the process, to the delivery of items on time in full, all under reasonable rates. Pristine focuses on customer satisfaction and is committed towards providing customized services to its customers.